Resources

Social Media

These pdfs are also available on a NSEN USB jimpdrive which can be procured by contacting the NSEN office.

10 Commandments of Web Writing

52 Cool Facts about Social Media

Non-Profits using Social Media on a Shoestring

Lisa Simpson for Non-Profits: What science can teach you about fundraising, marketing and making social change

Homer Simpson for Non-Profits: Unlocks the human thinking process and how it affects the promotion for your cause.

NSEN Media Manual (.pdf)	The NSEN media training manual.
Nova Scotia Media List (.pdf)	A comprehensive list of all the media channels in the province: radio, newspapers and television. Also available online: http://www.gov.ns.ca/cmns/medialist.asp
Building Media Relationships By Susan Sommers	This is a practical guide to media relations in Canada. It is designed for anyone responsible for generating media understanding and coverage for any organization. It has tips on using research to identify your organization's media goals, identifying your target audiences, creating a dynamic media kit, managing media interviews, staging a sensational media-focused event and creating a plan to manage and minimize PR crises. Borrow this book from the NSEN library or buy it from your local bookstore (Book comes with the DVD "Building Media Buzz").
Climate Change Cover-Up By James Hoggan	An urgent and important book that exposes the strategies, tactics and people, particularly the public relations industry, behind the bogus controversy about global warming. Written by the president of the award-winning PR firm Hoggan & Associates. Borrow this book from the NSEN library or buy it from your local bookstore.
How to Save the World in Your Spare Time By Elizabeth May	This is an excellent resource for effectively dealing with the media and promoting your message. Borrow this book from the NSEN library or buy it from your local bookstore.

NS Media Introduction
Media Checklist-Tamara's Tips
Media Guide
Using New Media

Environment & Sustainability Education Media Outlets
Propaganda from Bruce Wark Workshop
The Birth of Public Relations from Bruce Wark Workshop
ESD and EEC Media Outlets
How to Write an Opinion Piece

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